Did your hotel guests get a loving feeling this Valentine’s Day?

Almost the end of February now and we’re well over the rush of Valentine’s Day excitement. It does however seem to be a good time to reflect on whether the most was made of all the hearts and flowers – or whether Valentine’s Day was a financial and slightly heartbreaking flop. Most importantly it’s a good moment to make a note of anything you might do differently at your hotel or B&B, or what you might add into your hotel’s Valentine offering to make sure that next year’s February 14th is a day to remember.


What can you offer your hotel guests above and beyond the norm?

We’ve had a look into what some of the hottest hotels of the moment did this year to ensure they were fully booked up through the valentine’s period – and we’ve also had a think about some added extras to offer your hotel guests to ensure they’ll feel thoroughly loved up.

Extra special additions for the hotel bedroom


The Escape in Llandudno is a funky and fabulous retreat which offers Conran love seats, sleigh beds and clawfoot baths but the simple fact that children under ten aren’t allowed to stay helps to make this romantic boutique b&b even more attractive as a love nest. This year the innovative team at the Welsh hotel spread the love with an auction for a romantic stay and a sprinkling of rose petals and love heart sweets in the hotel bedrooms. It’s the little things that can make all the difference after all. (Photo from The Escape’s website: www.escapebandb.co.uk)

Serve your hotel guests something romantic to make their stay special


The Crazy Bear in Beaconsfield is the ultimate sexy retreat but it’s not just the fabulous hotel bathrooms and sumptuous hotel bedrooms that get the senses stirring. As well as hosting an exotic masquerade party the hotel ensured guests were well refreshed with sultry cocktails and the tastiest nibbles. (Photo from The Crazy Bear’s website: www.crazybeargroup.co.uk)

Provide special toiletries and a luxurious bathroom experience


The Velvet in Manchester offers a wide range of beautifully themed rooms from pretty and feminine to dark and decadent. Particularly suited to a romantic getaway are their heated balconies, four poster beds and crystal chandeliers but we especially like the idea of their ‘bath butler’ who will run your bath just to your liking and add floating candles and rose petals. (Photo from the Velvet Hotel website: www.velvetmanchester.com)

Supply some simple, helpful and enjoyable treats for your hotel guests

The special touches which can make all the difference to your hotel guests don’t have to be ultra extravagant and they don’t have to be expensive. Just offering a later-than-usual checkout that allows for an extra lie-in can be the ultimate treat. Or how about offering your hotel guests a guide to the most romantic spots in your town so they have the perfect itinerary for their Valentine’s treat.

Soft bedding and luxury bathrobes can make all the difference

As well as ensuring you have your fluffiest pillows and crispest bed linen on offer, plenty of ‘his and hers’ matching bath robes and slippers and a fabulous dinner menu on offer in the hotel restaurant, how about a glass of something sparkly for couples on arrival?  Adding candles, rose petals or special toiletries can be a nice surprise and adding fresh flowers can ready any room for romance.

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If your hotel is a popular venue for weddings then why not consider offering intimate vow renewals for Valentine’s day? Provide dinner but accompany proceedings with some live music and perhaps some dancing.

If you have a Spa hotel then Valentine’s Day can be an ideal opportunity to offer tailored treatments for couples and if you specialise in health and fitness, a fruit plate with strawberries could make a good alternative to chocolates.

Personalised amenities and luxurious toiletries can be a lovely touch

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Adding specially tailored pamper packs for guests with spicy and sensual toiletries and lotions and a satin eye mask would make a great hotel bedroom addition  and there are plenty of opportunities for personalisation that would add an extra ‘wow’ – from bespoke cuddly teddy bears to monogrammed pillows, slippers or bathrobes.

‘After the event’ is always the best time to review, reflect and come up with bigger and better ideas. Don’t leave it til next February to start thinking about the best ways to bring the guests flocking for Valentine’s Day and also to ensure that they leave feeling thoroughly loved up. Why not drop us a line if you need some extra special hotel supplies?

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