Category Archives: Luxury Travel

Hotel personalisation to beat the competition

Bespoke Hotel Supplies

With the likes of Airbnb steadily growing in popularity, the hotel industry is under increasing pressure from the sharing economy. As well as bringing a wealth of new competition into the market, it has also altered the perceptions held by many travellers around what their experience should be like. Guests expect the same level of immediacy and control from their hotel stays as they do when they are at home or staying in someone’s home.

In addition, the increase of millennials has further compounded the need for greater personalisation. Having travelled far more than the generations before them and holding a preoccupation with technological advances, millennials bring a whole new challenge to the hotel industry. With fierce competition abound, encouraging guest loyalty has never been more important and in order to keep guests engaged, personalisation is key.

9 in 10 Hoteliers think guests will expect their stay to be personalised by 2020. – Grant Thornton, ‘The power of personalisation: Hotels’ roadmap to 2020

Booking Process

The need for personalisation does not start at check-in – it starts right from the beginning of the holiday research process. Your online presence is key and must be personalised to the guests you are targeting. Ensure that any online advertising is carefully executed in order to reach the most relevant consumers and avoid irritating those who are not interested.

74% of online consumers get frustrated with websites when promotional or advertising content appears that has nothing to do with their interests. – Grant Thornton, ‘The power of personalisation: Hotels’ roadmap to 2020

Ensure that your online booking process is adapted to recognise previous guests and provide personalisation facilities for them. Demonstrating that you recognise their loyalty is key to keeping it. Nevertheless, be careful not to cross the thin line between personalisation and privacy, as some guests may perceive over-personalisation as an invasion of their privacy. Get the balance right and you will be able to leverage the power of personalisation to effectively grow your customer base.

Technology

Make the most of technological advances to enable customisation. For larger hotel groups, this could involve a hotel app or software that guests can interact with to personalise their experience. This will make their stay easier and ensure that the service they receive is more efficient.

“Over the next ten years, hotels will empower guests with incredible levels of hyper-personalisation through mobile devices. They will provide an utterly tailored experience.” – Nikhil Gupta, Director, Hotels Skyscanner

However, never underestimate face-to-face contact and remember that different generations will have conflicting expectations regarding customer service. Some will favour a digitalised experience whilst others will have a preference for a more traditional customer service that goes above and beyond. Establish the right balance and customise for each guest.

“You must be guest centric: you should be providing a service to one person which is absolutely relevant to that person, but it may not be at all relevant to someone else.” – Jean-Pierre Soutric, Senior Vice President of Sales & Marketing Oetker Collection

Bespoke Supplies

Here at Hotel Supplies, we believe in the value of the small details and understand the undisputed importance of personalisation. It is for this reason that we offer a range of personalised hotel guest amenities that can be uniquely designed and produced in line with your hotel brand.

Stationery

Add your hotel branding to the stationery provided in your hotel bedrooms, including folders, pens, pencils and pads. Alternatively, bring an extra level of professionalism to corporate events by designing and producing customised stationery.

Bespoke hotel stationery

Hotel slippers and bathrobes

Elevate the guest spa experience you provide by personalising the bathrobes and slippers with your hotel monogram. Not only will it look professional, it will also tap into the luxury market and make your guests feel as though they are staying somewhere truly special.

Bespoke hotel slippers

Teddy bears

Win over your younger guests by providing a bespoke teddy bear. An adorable welcome treat for children – or those adults who are still young at heart – that will surely be appreciated by the whole family. The kids are kept happy and by consequence the adults are too.

Umbrellas

Our popular range of umbrellas make an excellent branding opportunity and bring both professionalism and luxury to rainy weather. Add a logo or strapline and save your guests from a downpour in their moment of need.

Learn more about the bespoke products we offer here at Hotel Supplies and provide the truly personalised experience that is so important to achieve if you want to stay ahead of the competition.

The rise of the boutique hotel

Milestone Hotel Kensington

Photo credit: Milestone Hotel

Travel trends are constantly shifting and as traveller expectations adjust in accordance, hoteliers need to respond appropriately. With an increased appetite for travel experiences amongst the younger generation, we have seen a greater interest in more unique and quirky hotel establishments. Enter boutique hotels, the cooler little sister of the big chain hotels.

The rise of social media and the accompanying culture of oversharing has pushed younger travellers to find something extra special. Hotels offering the most shareable experience will have the upper-hand in this increasingly digital landscape. This is where boutique hotels excel. Usually offering quirky decor, a push to stand out from the crowd and an impressive attention to detail, boutique hotels are in prime position to attract this new generation of travellers.

Experience

Nowadays, a simple overnight stay is no longer enough; travel lodges exist to provide a simple stopover. Hotels need to offer more than a comfy bed, as consumers are beginning to favour an experience. Boutique establishments have always based their philosophy on providing so much more than a room for the night and have carved out a niche as a result.

Boutique Hotel York

Photo credit: Boutique Hotels

Experiences can range from luxury spa and wellness facilities to unorthodox interiors. Even a stylish bar or high quality restaurant can provide the experience that guests are looking for. There is no need for a ground-breaking offering, but what boutique hotels do so well is offer that little bit extra. Something memorable, something engaging that taps into the ‘experience’ culture that is so prevalent.

Quirky Decor

One thing that boutique hotels do extremely well is provide truly unique interiors. From extravagant grandeur to shabby chic, these hoteliers could give a masterclass in interior design. The key is to offer something different and a move away from the standardised hotel format – the kind of decor that stops guests in their tracks to admire their surroundings. Memorable and, more importantly, highly instagrammable!

Milestone Hotel London

Photo credit: Boutique Hotels

Technology

Generally recognised as trendsetting and innovative, boutique hotels also need to implement their forward-thinking ethos into the technology they provide. The technological necessities of a standard hotel will of course be expected but additional finishing touches may also be required to be truly distinguishable.

It goes without saying that quality wifi is a must. Slow and clunky internet connection will leave guests frustrated and irritated. How else are they going to share their guest experience on Twitter? Leverage the capabilities of the modern traveller and encourage @mentions on social media wherever possible. There is no better form of marketing than to show off your guests having a great time and social media is the perfect vehicle for doing this. Help and encourage your guests by providing the appropriate technological functions.

Personalised Service

Naturally all hotels strive for quality customer service but boutique hotels truly excel in their impressive levels of personalisation. Separate from the large chains, boutique establishments are in the ideal position to make their guests feel special. Attention to the individual and their own personal needs means that staff can focus on providing a bespoke service. In fact, all establishments could take a leaf out of the boutique book.

St James Hotel and Club

Photo credit: Boutique Hotels

Luxury

The word boutique is essentially synonymous with the word luxury in the travel industry. Lavish interiors, personalised service and unique experiences are all building blocks of a luxury stay. Nevertheless, it is important to remember the small details. From top quality bedding to premium hotel accessories, there are a myriad of ways to add a touch of luxury.

Conclusion

The rise in popularity of the boutique hotel has inevitably led to an increase in establishments commandeering the term for themselves. As a result, the boundaries between what is and isn’t a boutique hotel have become blurred. Nevertheless, there are some key lessons to be learnt from this travel trend. Guests are increasingly in favour of a more personal hotel stay that is more than just a hotel room. Provide an experience, cater for individual needs and aim for luxury wherever possible. These traits are not just reserved for boutique hotels; they serve as valuable lessons for all.

7 things every luxury hotel should have

‘Luxury’ is a word that gets banded around quite a bit nowadays. Whether it’s a luxury burger or a luxury saucepan, the boundaries of grandeur have become a little blurred. When it comes to hotels, there is no set criteria to meet before it can be categorised as luxury. The result is a number of self-proclaimed ‘luxury’ hotels who may not be offering all the special finishing touches that they should be.

Family-Room

Photo credit: Landmark London

We have had experience working with many different hotels and we believe that if a hotel markets itself as ‘luxury’ then it needs to offer a luxurious experience. From the obvious features to the small but meaningful details, we have compiled a selection of things that every luxury hotel should have. Although our list is not exhaustive, we reckon these hotel amenities and features are at least the minimum requirements for a touch of hotel room opulence.

  1. Impressive interiors

Generating that ‘wow’ feeling when your guest walks into their hotel room is crucial in kickstarting the luxury experience. Never underestimate this first impression as it will inevitably have a bearing on how they feel towards the rest of their stay. There’s no need for chandeliers or baby grand pianos but ensure that the rooms are thoughtfully designed, have plenty of natural light and that they appeal to a wide range of tastes.

  1. Room with a view

Room with a view5

Photo credit: Auckland Hotel

Imagine walking into a luxury hotel room, feeling wowed by the interior design and furnishings, walking over to the window and seeing a grey carpark, or worse, the hotel bins. Any feelings of grandeur will be snuffed out right in that moment. Luxury rooms need a luxury view – whether it’s a view across the ocean or vast green countryside, a room with a view can make all the difference.

  1. Comfortable hotel bedding

A good night’s sleep is very important to the weary traveller and guests will arguably spend about half of their time at the hotel in bed. Needless to say, beds are important; you should be ensuring maximum comfort by investing in high quality bedding. At Hotel Supplies we offer a variety of soft duvets and sumptuously snug goose down and cotton combinations, as well as a luxury goose feather pillow. The right hotel bedding should provide so much comfort that after they have left, your guests will be popping back for naps!

  1. Hotel robes and hotel slippers

Bath robeSpa or no spa, guests should always have the option of slipping on a comfy bathrobe and slippers while lounging in their hotel room. For a premium feel, opt for velour and treat your guests to the ultimate comfy luxury. Practical, comfortable and as stylish as a bathrobe can be! Plus, don’t forget the kids – let them join in the luxury experience with children’s robes. For more information on providing a luxury hotel bathroom for your guests, read our post on sprucing up your hotel bathroom.

  1. Storage

Why have a beautifully designed interior if there is no storage? Avoid the clutter and mess that guests will bring by providing ample storage space with sufficient drawers, shelves and wardrobe space. Remember to include a plentiful supply of hotel hangers – this is a common complaint among guests staying in luxury hotels. Being able to hang up your clothes so that they remain crease-free is a pretty basic ask but is so often overlooked by hoteliers.

  1. Tea/coffee making services

Tea trayFor the British public, a good cup of tea or coffee is essentially as important as having a bed. Go above and beyond by ensuring that the tea and coffee offering is presented beautifully on a stylish but practical welcome tray. Our Regal Chrome Welcome Tray is highly practical with compartmentalisation, ease of cleaning and resistance to heat and scratches, while also looking high quality and stylish.

  1. Safe

You’ve accomplished the luxury look, you’ve achieved luxury levels of comfort and you’ve procured your luxury guest amenities. Now you need to spare a thought for security. It is crucial that the guests have somewhere to securely store their valuables and it is now common practice for all hotel rooms to have a safe. It’s no good achieving a high level of luxury if your guests do not feel as though their personal belongings are safe.

At Hotel Supplies, we are big believers in the power of the little details. Providing a luxury experience is not just about the style and service; it is about making certain that the guest has everything they could possibly need (within reason) and ensuring maximum comfort wherever possible. For more ideas and inspiration of hotel amenities that can add a touch of grandeur, have a browse of the various products we offer.